Hypefest is a newly launched cultural festival in New York City that gives its audience the opportunity to learn about culture through a highly curated and immersive experience. The intimate, weekend-long event will feature a shop with retail booths from 50+ brands from around the world, as well as musical acts, cultural installations, surprise guests, and more.

Additionally, the Hypefest retail experience will be unique, with most product being sold exclusively via the Hypefest app and shipped to the consumer following the event. The online shop will be geo-fenced, that is, only individuals on-site at the festival will be able to access the shop and make purchases.

Client Work- Creative NYC built the Adidas #NeverMade popup shops. So I had the opportunity to gain a behind the scenes insight on the festival. 

Follow Hypefest to check out everything that happened during the event!